Events

Life: the moments we look forward to in between the necessities.

Bringing events to life through creative direction, marketing, and signage to create an enriching experience.

Stradbroke season.

Queensland’s annual premier racing carnival with 7 weeks of racedays and social events.

From campaign creative direction, to marketing the event, and finally bringing it to life through signage and merchandise, I was involved in every step to create an experience to remember.

I have progressed from creating supporting assets in 2022 to spearheading the campaign in 2025, showcased here.

The image style and typography is consistent with the Brisbane Racing Club main brand, while having its own colour palette and graphics to differentiate from year-round visuals.

- Digital assets for websites, EDM campaigns, social media, paid advertising, digital publications
- Marketing collateral - flyers, magazine ads, newspaper spreads, billboards, street banners & flags, bus wraps
- Signage - racecourse branding, backdrops, media walls, wayfinding, menus
- Merchandise - custom pins, apparel, ties, pocket squares
- Creative direction of photoshoots
- Maintaining consistent branding across all carnival assets
- Collaborative branding with sponsors and understanding logo requirements
- Working with sales and marketing teams to produce marketing material based on sales trends
- Image editing
- Hierarchy & layout
- Understanding of suitable materials for different signage applications
- Co-ordinating signage installation

In addition to the overarching creative, I also designed visual identities for social functions and competitions held within the 7 weeks. These each had their own unique look, often involving collaborative branding with sponsors, while also aligning with the carnival design.

mekka raceday.

Annual music festival and raceday held at Doomben Racecourse.

In 2024, Brisbane Racing Club brought the event creative in house, where I was tasked with the rebranding project.

In line with other established music festivals, the event logo is designed to stay the same while the visual style is updated each year.

Creation of overarching campaign visuals, including a logo to maintain across multiple years.
The typography is consistent with the Brisbane Racing Club main brand, while the colour palette and graphics are vibrant and contemporary to appeal to a young adult audience.
- Digital assets for websites, EDM campaigns, social media, paid advertising, digital publications
- Marketing collateral - flyers, editorial ads, billboards
- Signage - racecourse branding, backdrops, media walls, wayfinding, menus
- Staying up-to-date with visual trends
- Maintaining consistent branding across all raceday assets
- Collaborative branding with sponsors and understanding logo requirements
- Working with sales and marketing teams to produce marketing material based on sales trends
- Hierarchy & layout
- Understanding of suitable materials for different signage applications
- Co-ordinating signage installation

2025

2024

more events.

I have owned several other project creatives including other major racing carnivals, and single day themed events, as well as featured functions hosted in conjunction with other brands and companies.