Branding

Get Patched

Australia is one of the highest clothing consumers in the world.

200,000 tonnes of clothing ends up in our landfills every year, while only 2% of old clothing gets recycled.

Get Patched sources recycled materials from local second-hand suppliers to reduce fabric wastage, to create stationery items. Our items are designed with environmental and social sustainability in mind to support more ethical corporate and consumer behaviour.

  • Denim was chosen as the primary fabric due to its durability, toughness, and character. Unlike existing stationery on the market, Get Patched items feature imperfections and rough edges, as well as the option to personalise for users that want to express their personality in a unique way. 

  • Each item is handmade, no two items end up exactly the same. 

    Allows for personalisation, creating a personal connection to feel like you want to keep using it rather than replacing it. It becomes uniquely yours, rather than a disposable object to keep up with trends. 

Brand concept and prototypes created for Queensland College of Art coursework.

Amin’s Kitchen

A modern brand full of history.

For this rebranding project, the client wished to pay homage to the original inspiration of 18th century Mughal Architecture, while refreshing the logo, colours and supporting graphics.

Brand concept created for Liveworm Studio project.

Bold swashes in the typography reflect the repeated use of florals throughout classical Mughal artworks and buildings.

The warm, royal colour palette draws inspiration from the materials used in Mughal architecture, and also captures the essence of spices used in Indian cooking.

  • Moodboard

    Moodboard

  • Sketches

    Icon sketches

  • Typography

    Typography

  • Colours

    Testing colour palettes

  • Customising font thickness

  • Testing layouts & swashes

  • Testing icons

  • Refining monogram

  • Monogram progression

  • Final stacked logo

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