Events

Life: the moments we look forward to in between the necessities.

Bringing events to life through creative concepts, marketing rollouts, and signage to create an enriching experience.

Stradbroke season.

Queensland’s annual premier racing carnival with 7 weeks of racedays and social events.

From campaign creative to marketing rollouts, and finally bringing it to life through signage and merchandise, I was part of every step in creating an experience to remember.

This large body of work involved numerous sub-events within the carnival, all of which align with the overarching event branding, while having its own motifs and imagery to set it apart from the main event creative.

These included individual race days, social functions, competitions, and collaborative promotions with sponsors.

- Digital assets for websites, EDM campaigns, social media, paid advertising, digital publications
- Marketing collateral - flyers, magazine ads, newspaper spreads, billboards, street banners & flags, bus wraps
- Signage - racecourse branding, backdrops, media walls, wayfinding, menus
- Merchandise - custom pins, apparel, ties, pocket squares
- Creative direction of photoshoots
- Maintaining consistent branding across all carnival assets
- Collaborative branding with sponsors and understanding logo requirements
- Working with sales and marketing teams to produce marketing material based on sales trends
- Image editing
- Hierarchy & layout
- Understanding of suitable materials for different signage applications
- Co-ordinating signage installation

girls day out.

As the first major raceday of the year at Brisbane Racing Club, this annual event sets the tone for a big year ahead, and puts Eagle Farm on the map as a social destination.

The 2026 creative concept embraces femininity, playful graphics, and features peach and plum tones - an unexpected colour palette that moves away from the usual pinks and reds.

- Digital assets for websites, EDM campaigns, social media, paid advertising, digital publications
- Marketing collateral - flyers, magazine ads, newspaper spreads, billboards
- Signage - racecourse branding, backdrops, media walls, wayfinding, menus
- Supporting event - preview function for media and content creators
- Creative direction of photoshoots
- Maintaining consistent branding across all raceday assets
- Collaborative branding with sponsors and understanding logo requirements
- Working with sales and marketing teams to produce marketing material based on sales trends
- Image editing
- Hierarchy & layout
- Understanding of suitable materials for different signage applications
- Co-ordinating signage installation

mekka raceday.

Annual music festival and raceday held at Doomben Racecourse.

In 2024, Brisbane Racing Club brought the event creative in house, where I was tasked with the rebranding project.

In line with other established music festivals, the event logo is designed to stay the same while the visual style is updated each year.

- Digital assets for websites, EDM campaigns, social media, paid advertising, digital publications
- Marketing collateral - flyers, editorial ads, billboards
- Signage - racecourse branding, backdrops, media walls, wayfinding, menus
- Staying up-to-date with visual trends
- Maintaining consistent branding across all raceday assets
- Collaborative branding with sponsors and understanding logo requirements
- Working with sales and marketing teams to produce marketing material based on sales trends
- Hierarchy & layout
- Understanding of suitable materials for different signage applications
- Co-ordinating signage installation

2025

2024

more events.

I have owned several other project creatives including other major racing carnivals, and single day themed events, as well as featured functions hosted in conjunction with other brands and companies.